V-DAY IS A POSITIVE CAMPAIGN BECAUSE IT:

• Has great potential
• Reaches a wide ranging audience, creates enthusiasm and encourages activism
• Celebrates women – V-Day is a positive highly charged campaign
• Is an Original Approach to educating, preventing and overcoming VAW
• Is a well known brand
• Has already created a network of loyal supporters and partners
• Does work to raise local funds and awareness
• Has a direct emotional and powerful impact on those who experience it – either through participating in or watching a performance.
• Is a process and a therapy
• Offers huge potential for partnership working and developing long term relationships with chosen beneficiaries